Choosing Vape Juice merchandising for the EU
Vape Juice is a specification decision before it is a price decision. Get the resistance, the capacity and the packaging right and the price conversation becomes short. Get them wrong and no discount will rescue the order.
Published 20 August 2026 · VapeWholesaleHub · Reading time 8 min
Getting the documents right
There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.
Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.
Reading a quotation properly
Currency moves more than most buyers expect over a twelve month supply plan. We quote in USD and hold the price for 30 days from confirmation so your margin calculation is not guesswork.
Payment terms for new accounts are normally a deposit with the balance against the bill of lading. Established buyers on a repeat schedule can move to terms after three clean shipments.
Where defects actually come from
Battery safety is not a marketing line. Cells are matched by capacity and internal resistance before assembly, charging boards are checked for cut-off voltage, and any unit that fails the cut-off test never reaches packing.
Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.
- Named account contact who has handled the product
- Artwork proof plus physical dummy for custom packaging
- Specification locked in writing before production starts
- Consolidated or split shipping, quoted both ways
- Seven-day defect reporting with replace-or-credit
- Reference sample retained from every batch
After-sales, replacements and reorders
Reorders are the real test of a supplier. If the second shipment does not match the first, the relationship is over regardless of price, so we treat the reorder as the actual deliverable.
Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.
Specification summary
| Volume | 50 ml |
| Strength | 0 mg |
| Base ratio | 70/30 VG-PG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 50 units per SKU, mixed cartons allowed |
| Lead time | 22 working days after artwork approval |
We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.
Frequently asked
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
Do you support private label?
We do. Send your artwork or your brand direction and we will return a digital proof, then a physical dummy for colour approval. Packaging files stay on record so a rebrand later is a file update rather than a redesign.
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 300 units. We would rather you handle the sample than approve a specification from a photograph.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
Tel / WeChat / WhatsApp +86 13711127975 · vape@0099933.xyz