Vape Juice labelling language rules — a overview
Ordering vape juice is not difficult. Ordering vape juice that sell through without a return queue behind them is the part most buyers underestimate, and it is where we spend our time. We supply convenience store chains in European and North American markets with core lines that turn over predictably, and we keep the specification list short enough for your team to actually manage.
Published 19 December 2025 · VapeWholesaleHub · Reading time 8 min
Where the margin really sits
If you are comparing three quotes for vape juice, compare the paperwork first. Test reports, artwork files, batch coding and the replacement clause tell you more about a supplier than the unit price on page one.
Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.
Custom printing raises the unit price and lowers the marketing cost. For convenience store chains the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
Presentation that earns the step-up
Shelf position decides velocity as much as price. Keep vape juices at eye level, one facing per SKU, and rotate the trial line every quarter so the display keeps earning attention.
Counter space is finite. Three well-chosen SKUs outsell nine crowded ones, and the empty space signals a curated range rather than a clearance table.
Batch consistency and why it matters
Every batch is pulled from running production, not from a display shelf. We check draw resistance, airflow balance, charge behaviour, leak performance after a temperature shift, finish quality and carton integrity, and we keep the pull records against the order number.
12 separate checks run before a carton is sealed: electrical, mechanical, leak, finish and packaging. Anything outside tolerance is quarantined the same day and reported to you, rather than shipped with a hope and a discount.
- Document pack prepared per destination market
- Standing reorder schedule with a fixed cut-off
- Batch codes traceable from carton back to production date
- Artwork proof plus physical dummy for custom packaging
- Named account contact who has handled the product
- Private label files archived for future rebrands
Assortment planning without the guesswork
Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.
We source vape juices from a small group of factories we have worked with for years. That means a specification can be held across repeat orders instead of being re-qualified from scratch every quarter. Consistency is a boring selling point and it is also the entire game.
Specification summary
| Volume | 100 ml |
| Strength | 6 mg |
| Base ratio | 50/50 PG-VG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 50 units per SKU, mixed cartons allowed |
| Lead time | 30 working days after artwork approval |
We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.
Frequently asked
Can you ship to multiple locations?
Yes. Split shipments are quoted separately because consolidation and splitting price differently. Tell us the destination list at quotation stage and we will show both options.
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
Do you support private label?
We do. Send your artwork or your brand direction and we will return a digital proof, then a physical dummy for colour approval. Packaging files stay on record so a rebrand later is a file update rather than a redesign.
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Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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