Vape Juice launch plan for new brands guide
Vape Juice is a specification decision before it is a price decision. Get the resistance, the capacity and the packaging right and the price conversation becomes short. Get them wrong and no discount will rescue the order.
Published 12 February 2026 · VapeWholesaleHub · Reading time 6 min
Building an assortment that actually turns
Buyers come to us for vape juice after a bad quarter: dead stock on one side, empty shelves on the other. The cause is usually the same, an assortment built from a catalogue instead of from sell-through data. This page explains how we rebuild that balance for convenience store chains.
A practical starting order for convenience store chains is 100 units across two or three SKUs, not 100 units of one. That spreads the risk, gives your staff something to compare, and still hits the first price break.
Most convenience store chains arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.
Shipping without surprises
Transit times move with the season. Book space early for Q4 and around Chinese New Year, when factory output pauses for two to three weeks and freight rates tighten at the same time.
Damage in transit is nearly always a packing decision, not bad luck. Double-walled cartons, internal dividers and a drop-tested configuration cost a little more and save the argument at the other end.
Where the margin really sits
Custom printing raises the unit price and lowers the marketing cost. For convenience store chains the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
A landed cost sheet for vape juice has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.
- Named account contact who has handled the product
- Specification locked in writing before production starts
- Cartons drop-tested and pallet-counted for clean freight
- Artwork proof plus physical dummy for custom packaging
- Standing reorder schedule with a fixed cut-off
- Private label files archived for future rebrands
What your market will ask for
If you sell into a market that requires child-resistant packaging, say so at quotation stage. Retrofitting a CR closure onto a finished bottle design usually means a new mould and a four week delay.
Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.
Specification summary
| Volume | 100 ml |
| Strength | 3 mg |
| Base ratio | 70/30 VG-PG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 300 units per SKU, mixed cartons allowed |
| Lead time | 25 working days after artwork approval |
If any of this is unclear, the fastest route is a message rather than a meeting. Send the market you sell into and the price band you work in, and you will get a specific answer instead of a brochure.
Frequently asked
How long does production take?
Around 20 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
What is the minimum order for vape juice?
Standard configurations start at 100 units per SKU, with mixed SKUs allowed inside the same carton. Custom colours, custom packaging or a private label run usually start at 300 units because of setup time on the line.
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 100 units. We would rather you handle the sample than approve a specification from a photograph.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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