Vape Juice launch plan — in one week

What we test before a carton is sealed

There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.

Battery safety is not a marketing line. Cells are matched by capacity and internal resistance before assembly, charging boards are checked for cut-off voltage, and any unit that fails the cut-off test never reaches packing.

Flavour drift between batches is the quiet killer of repeat orders. We retain a sealed reference sample from every run so a complaint six weeks later can be compared against what actually left the building.

Where the margin really sits

A landed cost sheet for vape juice has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.

The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.

Simple habits that lift velocity

Seasonality in vape juices is real but smaller than most buyers assume. The bigger swing comes from restocking discipline, not from calendar events.

Photography matters for online listings. Shoot on a neutral background with the device at a slight angle, show the pack alongside the unit, and keep the same framing across the range so the grid reads as a family.

• Artwork proof plus physical dummy for custom packaging
• Reference sample retained from every batch
• Batch codes traceable from carton back to production date
• Standing reorder schedule with a fixed cut-off
• Consolidated or split shipping, quoted both ways
• Mixed SKU cartons to spread first-order risk

Assortment planning without the guesswork

The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the vape juice list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.

Most convenience store chains arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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