Vape Juice margin and resale math — a guide
Ordering vape juice is not difficult. Ordering vape juice that sell through without a return queue behind them is the part most buyers underestimate, and it is where we spend our time. We supply convenience store chains in European and North American markets with core lines that turn over predictably, and we keep the specification list short enough for your team to actually manage.
Published 21 December 2025 · VapeWholesaleHub · Reading time 6 min
How we structure a first order
This page is for convenience store chains who want a working answer on specification, price and lead time before they commit a purchase order. We have written the detail down so nobody has to sit through a sales call to extract it.
Factory capacity matters more than factory size. A line that can hold a tolerance across 5,000 units is worth more than a showroom that can produce 50,000 on paper. We qualify capacity by running a repeat order and measuring the drift.
A practical starting order for convenience store chains is 120 units across two or three SKUs, not 120 units of one. That spreads the risk, gives your staff something to compare, and still hits the first price break.
Unit price versus landed cost
We publish a realistic band of 1.10 to 3.66 per unit for standard configurations at 120 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.
How orders move from factory to shelf
We can consolidate mixed orders of vape juices into one shipment. Consolidation saves freight but adds handling days, so we quote both a consolidated and a split option and let you choose.
We ship from Shenzhen and Guangzhou: air express for samples and part loads, sea freight for volume. Typical production lead time is 22 working days after artwork approval, plus transit. We quote both routes so you can see the trade-off instead of guessing at it.
- Private label files archived for future rebrands
- Standing reorder schedule with a fixed cut-off
- Specification locked in writing before production starts
- Reference sample retained from every batch
- Batch codes traceable from carton back to production date
- Consolidated or split shipping, quoted both ways
What your market will ask for
Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.
We keep batch codes traceable from carton to production date. When a market authority asks for traceability, a supplier who cannot produce it in an hour becomes a liability very quickly.
Specification summary
| Volume | 10 ml |
| Strength | 6 mg |
| Base ratio | 70/30 VG-PG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 300 units per SKU, mixed cartons allowed |
| Lead time | 18 working days after artwork approval |
None of this is complicated. It is just written down, which is more than most buyers get before they wire a deposit.
Frequently asked
What happens if part of the order is defective?
Report within seven days with photos and the batch code. Confirmed defects are replaced or credited on the next shipment. The failure is logged by mode and batch, and reviewed monthly with the factory.
Can you ship to multiple locations?
Yes. Split shipments are quoted separately because consolidation and splitting price differently. Tell us the destination list at quotation stage and we will show both options.
How long does production take?
Around 22 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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