Vape Juice margin and resale math for UK buyers
There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
Published 29 September 2026 · VapeWholesaleHub · Reading time 6 min
How the price is actually built
We work with convenience store chains who order between a few hundred and a few thousand units at a time, and we treat both ends the same way: a written specification, a sample you approve, and a production run that matches the sample.
We publish a realistic band of 1.03 to 3.93 per unit for standard configurations at 100 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
A landed cost sheet for vape juice has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.
Keeping the second shipment identical
Reorders are the real test of a supplier. If the second shipment does not match the first, the relationship is over regardless of price, so we treat the reorder as the actual deliverable.
For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.
How orders move from factory to shelf
We ship from Shenzhen and Guangzhou: air express for samples and part loads, sea freight for volume. Typical production lead time is 25 working days after artwork approval, plus transit. We quote both routes so you can see the trade-off instead of guessing at it.
We can consolidate mixed orders of vape juices into one shipment. Consolidation saves freight but adds handling days, so we quote both a consolidated and a split option and let you choose.
- Seven-day defect reporting with replace-or-credit
- Consolidated or split shipping, quoted both ways
- Document pack prepared per destination market
- Private label files archived for future rebrands
- Standing reorder schedule with a fixed cut-off
- Specification locked in writing before production starts
What a sensible opening order looks like
Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.
We keep a short list of approved configurations for vape juices. Anything outside that list is possible, but it becomes a custom run with a custom lead time, and we quote it as such rather than pretending everything is standard.
Specification summary
| Volume | 50 ml |
| Strength | 3 mg |
| Base ratio | 70/30 VG-PG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 100 units per SKU, mixed cartons allowed |
| Lead time | 22 working days after artwork approval |
The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.
Frequently asked
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
Do you support private label?
We do. Send your artwork or your brand direction and we will return a digital proof, then a physical dummy for colour approval. Packaging files stay on record so a rebrand later is a file update rather than a redesign.
How long does production take?
Around 25 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
Tel / WeChat / WhatsApp +86 13711127975 · vape@0099933.xyz