Vape Juice markup explained guide
Vape Juice sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.
Published 11 July 2026 · VapeWholesaleHub · Reading time 7 min
Assortment planning without the guesswork
Buyers come to us for vape juice after a bad quarter: dead stock on one side, empty shelves on the other. The cause is usually the same, an assortment built from a catalogue instead of from sell-through data. This page explains how we rebuild that balance for convenience store chains.
Sourcing trips still matter for volume buyers. Seeing the line, the ageing room and the packing station tells you in an hour what six emails cannot. We host visits by appointment and we do not stage them.
When you compare suppliers for vape juice, ask for the last three production dates on the same SKU. If the answers are vague, the specification is not being held and the next batch will not match the sample you approved.
What we test before a carton is sealed
10 separate checks run before a carton is sealed: electrical, mechanical, leak, finish and packaging. Anything outside tolerance is quarantined the same day and reported to you, rather than shipped with a hope and a discount.
We photograph the packing station during production for volume orders. It is a small thing, but it settles most arguments about what was actually in the carton before it was sealed.
After-sales, replacements and reorders
Returns are handled as data, not as complaints. Every reported failure is logged by mode and by batch, and the pattern is reviewed monthly with the factory.
We keep the specification sheet for every order on file. Two years later, when a customer asks whether a pod is compatible, the answer is a lookup rather than a guess.
- Consolidated or split shipping, quoted both ways
- Cartons drop-tested and pallet-counted for clean freight
- Document pack prepared per destination market
- Mixed SKU cartons to spread first-order risk
- Reference sample retained from every batch
- Specification locked in writing before production starts
Unit price versus landed cost
Custom printing raises the unit price and lowers the marketing cost. For convenience store chains the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
Currency moves more than most buyers expect over a twelve month supply plan. We quote in USD and hold the price for 30 days from confirmation so your margin calculation is not guesswork.
Specification summary
| Volume | 10 ml |
| Strength | 3 mg |
| Base ratio | 70/30 VG-PG |
| Flavour range | 24 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 300 units per SKU, mixed cartons allowed |
| Lead time | 12 working days after artwork approval |
If any of this is unclear, the fastest route is a message rather than a meeting. Send the market you sell into and the price band you work in, and you will get a specific answer instead of a brochure.
Frequently asked
How do you handle repeat orders?
The specification is held on file against your account, so a reorder is a reference rather than a new brief. We recommend a standing schedule with a fixed weekly cut-off so stock lands before the shelf empties.
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
What is the minimum order for vape juice?
Standard configurations start at 240 units per SKU, with mixed SKUs allowed inside the same carton. Custom colours, custom packaging or a private label run usually start at 600 units because of setup time on the line.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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