Vape Juice markup overview
Buyers come to us for vape juice after a bad quarter: dead stock on one side, empty shelves on the other. The cause is usually the same, an assortment built from a catalogue instead of from sell-through data. This page explains how we rebuild that balance for convenience store chains.
Published 06 September 2025 · VapeWholesaleHub · Reading time 7 min
Getting the carton there intact
We ship vape juices to distributors, chain buyers and independent shops. What follows is the material we normally cover in a first conversation: what we hold in stock, how we test it, how it ships, and what happens when a carton arrives damaged.
Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.
Freight on vape juices is driven by volume more than weight. Cartons are designed to hit a clean pallet count, which is why a slightly denser pack can cut your landed cost by more than a discount on the unit price ever would.
Unit price versus landed cost
Payment terms for new accounts are normally a deposit with the balance against the bill of lading. Established buyers on a repeat schedule can move to terms after three clean shipments.
Currency moves more than most buyers expect over a twelve month supply plan. We quote in USD and hold the price for 30 days from confirmation so your margin calculation is not guesswork.
Quality control, in plain terms
Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.
A 0.5 percent defect rate sounds excellent until it lands on a 600 unit order and you are handling three returns in a week. We quote realistic rates per category and we credit in advance for the known failure modes.
- Cartons drop-tested and pallet-counted for clean freight
- Reference sample retained from every batch
- Seven-day defect reporting with replace-or-credit
- Specification locked in writing before production starts
- Document pack prepared per destination market
- Mixed SKU cartons to spread first-order risk
What a sensible opening order looks like
A practical starting order for convenience store chains is 200 units across two or three SKUs, not 200 units of one. That spreads the risk, gives your staff something to compare, and still hits the first price break.
Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.
Specification summary
| Volume | 50 ml |
| Strength | 6 mg |
| Base ratio | 50/50 PG-VG |
| Flavour range | 24 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 50 units per SKU, mixed cartons allowed |
| Lead time | 18 working days after artwork approval |
If any of this is unclear, the fastest route is a message rather than a meeting. Send the market you sell into and the price band you work in, and you will get a specific answer instead of a brochure.
Frequently asked
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 200 units. We would rather you handle the sample than approve a specification from a photograph.
How do you handle repeat orders?
The specification is held on file against your account, so a reorder is a reference rather than a new brief. We recommend a standing schedule with a fixed weekly cut-off so stock lands before the shelf empties.
How long does production take?
Around 15 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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