Vape Juice markup pre-order guide guide
There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
Published 15 April 2026 · VapeWholesaleHub · Reading time 8 min
The checks behind every shipment
Vape Juice sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.
Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.
Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.
Reading a quotation properly
A landed cost sheet for vape juice has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.
We publish a realistic band of 1.06 to 3.73 per unit for standard configurations at 300 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
What happens when something goes wrong
The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.
For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.
- Cartons drop-tested and pallet-counted for clean freight
- Seven-day defect reporting with replace-or-credit
- Named account contact who has handled the product
- Mixed SKU cartons to spread first-order risk
- Specification locked in writing before production starts
- Artwork proof plus physical dummy for custom packaging
Sell-through notes for the shop floor
Counter space is finite. Three well-chosen SKUs outsell nine crowded ones, and the empty space signals a curated range rather than a clearance table.
Shelf position decides velocity as much as price. Keep vape juices at eye level, one facing per SKU, and rotate the trial line every quarter so the display keeps earning attention.
Specification summary
| Volume | 50 ml |
| Strength | 0 mg |
| Base ratio | 70/30 VG-PG |
| Flavour range | 24 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 200 units per SKU, mixed cartons allowed |
| Lead time | 22 working days after artwork approval |
We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.
Frequently asked
Can you ship to multiple locations?
Yes. Split shipments are quoted separately because consolidation and splitting price differently. Tell us the destination list at quotation stage and we will show both options.
What is the minimum order for vape juice?
Standard configurations start at 300 units per SKU, with mixed SKUs allowed inside the same carton. Custom colours, custom packaging or a private label run usually start at 800 units because of setup time on the line.
How long does production take?
Around 15 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
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Need a quotation on vape juices?
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