Vape Juice scorecard — for the EU
Vape Juice sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.
Published 25 January 2025 · VapeWholesaleHub · Reading time 6 min
What your market will ask for
There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.
If you sell into a market that requires child-resistant packaging, say so at quotation stage. Retrofitting a CR closure onto a finished bottle design usually means a new mould and a four week delay.
Assortment planning without the guesswork
A practical starting order for convenience store chains is 120 units across two or three SKUs, not 120 units of one. That spreads the risk, gives your staff something to compare, and still hits the first price break.
The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the vape juice list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.
Lead times, freight and landed cost
Transit times move with the season. Book space early for Q4 and around Chinese New Year, when factory output pauses for two to three weeks and freight rates tighten at the same time.
Damage in transit is nearly always a packing decision, not bad luck. Double-walled cartons, internal dividers and a drop-tested configuration cost a little more and save the argument at the other end.
- Specification locked in writing before production starts
- Standing reorder schedule with a fixed cut-off
- Reference sample retained from every batch
- Cartons drop-tested and pallet-counted for clean freight
- Named account contact who has handled the product
- Consolidated or split shipping, quoted both ways
Unit price versus landed cost
Currency moves more than most buyers expect over a twelve month supply plan. We quote in USD and hold the price for 30 days from confirmation so your margin calculation is not guesswork.
Custom printing raises the unit price and lowers the marketing cost. For convenience store chains the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
Specification summary
| Volume | 10 ml |
| Strength | 6 mg |
| Base ratio | 50/50 PG-VG |
| Flavour range | 24 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 200 units per SKU, mixed cartons allowed |
| Lead time | 25 working days after artwork approval |
We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.
Frequently asked
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 120 units. We would rather you handle the sample than approve a specification from a photograph.
What happens if part of the order is defective?
Report within seven days with photos and the batch code. Confirmed defects are replaced or credited on the next shipment. The failure is logged by mode and batch, and reviewed monthly with the factory.
How long does production take?
Around 20 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
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Need a quotation on vape juices?
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