Vape Juice supplier playbook
There is no shortage of suppliers quoting vape juice. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape juices long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
Published 03 October 2025 · VapeWholesaleHub · Reading time 6 min
Where the margin really sits
We work with convenience store chains who order between a few hundred and a few thousand units at a time, and we treat both ends the same way: a written specification, a sample you approve, and a production run that matches the sample.
We publish a realistic band of 1.13 to 3.65 per unit for standard configurations at 120 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
Custom printing raises the unit price and lowers the marketing cost. For convenience store chains the break-even is usually reached on the second or third repeat order, not the first, so we quote both branded and neutral options.
What your market will ask for
We keep batch codes traceable from carton to production date. When a market authority asks for traceability, a supplier who cannot produce it in an hour becomes a liability very quickly.
Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.
Sell-through notes for the shop floor
Seasonality in vape juices is real but smaller than most buyers assume. The bigger swing comes from restocking discipline, not from calendar events.
Staff knowledge converts better than any poster. If your team can explain the difference between two coils in one sentence, the step-up SKU sells itself.
- Standing reorder schedule with a fixed cut-off
- Reference sample retained from every batch
- Document pack prepared per destination market
- Mixed SKU cartons to spread first-order risk
- Seven-day defect reporting with replace-or-credit
- Consolidated or split shipping, quoted both ways
Choosing the core line
A practical starting order for convenience store chains is 120 units across two or three SKUs, not 120 units of one. That spreads the risk, gives your staff something to compare, and still hits the first price break.
Most convenience store chains arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.
Specification summary
| Volume | 10 ml |
| Strength | 3 mg |
| Base ratio | 50/50 PG-VG |
| Flavour range | 48 profiles |
| Closure | Child resistant |
| Bottle | PET |
| Minimum order | 100 units per SKU, mixed cartons allowed |
| Lead time | 25 working days after artwork approval |
None of this is complicated. It is just written down, which is more than most buyers get before they wire a deposit.
Frequently asked
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
How do you handle repeat orders?
The specification is held on file against your account, so a reorder is a reference rather than a new brief. We recommend a standing schedule with a fixed weekly cut-off so stock lands before the shelf empties.
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 120 units. We would rather you handle the sample than approve a specification from a photograph.
Related reading
Need a quotation on vape juices?
Send destination market, target price and quantity. Same-day reply on working days.
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