Vape Juice wicking for new brands guide

Unit price versus landed cost

A vape juice programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

A landed cost sheet for vape juice has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.

The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.

Assortment planning without the guesswork

The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the vape juice list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.

We keep a short list of approved configurations for vape juices. Anything outside that list is possible, but it becomes a custom run with a custom lead time, and we quote it as such rather than pretending everything is standard.

Turning shelf space into repeat visits

Seasonality in vape juices is real but smaller than most buyers assume. The bigger swing comes from restocking discipline, not from calendar events.

Photography matters for online listings. Shoot on a neutral background with the device at a slight angle, show the pack alongside the unit, and keep the same framing across the range so the grid reads as a family.

• Batch codes traceable from carton back to production date
• Named account contact who has handled the product
• Standing reorder schedule with a fixed cut-off
• Mixed SKU cartons to spread first-order risk
• Cartons drop-tested and pallet-counted for clean freight
• Artwork proof plus physical dummy for custom packaging

Compliance without the last-minute scramble

Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.

If you sell into a market that requires child-resistant packaging, say so at quotation stage. Retrofitting a CR closure onto a finished bottle design usually means a new mould and a four week delay.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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